Client : Hyatt Regency
Brief : World's most loveable food needs to be spread and communicate with highly attractive and colorful with loud manner. The Punjab Food Fest has one of its own audience in the city so, to generate great footfalls, client wanted us to create a very loud and the culture-driven 360* campaign.
Tamasalogy : Team Tamasa's favorite campaign for Hyatt Regency till date. It got everything a creative person can proud of. The louder color palates, illustrations, funky layouts and out-of-the-box communication. We came up with their mascot - Jassi from Punjab and Jiggi from Gujarat. This is their tashan...
Result : A highly successful food festival, hundreds of guests and one more project on our plate to explore.
